D2C · NYC
Open on LinkedInYour brand is growing. So why does scaling feel this hard?
I'm Nitin — a fractional eCommerce growth advisor. I help D2C brands break through Amazon plateaus, fix leaking conversion funnels, and show up where buyers are actually searching. Without adding a full-time hire.
100+ global D2C brands·$3M+ in growth managed·5 yrs leading growth at Growisto·On-ground in NYC
Ny
Mumbai → NYC
Does any of this sound familiar?
- Amazon
You're spending on Amazon ads. Results aren't moving.
Your campaigns are live, your budget is going out, but ACOS is climbing and rankings keep slipping. You know something's wrong. You're just not sure what to fix first.
- Conversion
Traffic is coming to your site. People aren't buying.
You've got decent top-of-funnel. But conversion rates are flat, CAC keeps rising, and you're tired of pouring more ad spend into a leaky funnel. Growth feels expensive.
- Search
You're invisible in search — including AI.
Google has changed. ChatGPT, Perplexity, and Google SGE are now where buyers research. If your brand isn't showing up there, you're losing organic revenue to competitors who are.
These aren't isolated problems. They're symptoms of the same thing — a growth strategy that worked at your last revenue tier, not your next one.
Where I focus.
Four practice areas — the channels where most D2C growth actually gets stuck. Pick the one that matches where you are, or talk to me if it's more than one.
Where most brands start
Amazon Growth
AMS, AMC, DSP, Seller Central. I help brands recover margins, fix ranking drops, and build a profitable Amazon presence — not just a live one. This is where most brands I work with start.
Who it's for: Brands stuck on Amazon after initial growth. ACOS climbing, organic rank slipping.
DTC & Shopify Conversion
CRO and the full conversion stack. Audit what's breaking, fix it, and build systems that scale without doubling ad spend.
Who: Traffic up, CVR flat, CAC rising.
US Market Entry
Built US GTM from zero — strategy, channels, distribution, partnerships. On-ground network across retail and D2C.
Who: Brands ready to enter the US with no playbook.
Search Visibility — SEO + AI
Traditional SEO, Google AI Overviews, and AI search (ChatGPT, Perplexity). Show up where buyers now research.
Who: Organic slipping. Invisible in AI answers.
Ny
Mumbai → NYC
A senior operator, not an agency handoff.
I'm Nitin Yadav — a fractional eCommerce growth advisor based in Mumbai, working with D2C brands across the US and globally.
For five years I've led growth at Growisto as de facto Head of Growth — building the strategy that's helped 100+ D2C brands scale across Amazon, Shopify, and organic search.
I represent Growisto at Amazon Unboxed, Amazon Accelerate, and senior retail roundtables in New York — pressure-testing ideas with operators doing this at scale. That's how I stay at the front of where eCommerce is going.
I work with a small number of brands at a time. The brands I take on get real attention — not a junior account manager after the first call.
0+
global D2C brands advised
0 yrs
leading growth at Growisto
$0M+
personal eCommerce revenue managed
How it works. Three steps. No agency overhead.
01
Free 30-min discovery call
We talk about where your brand is stuck. I'll ask the right questions and give you one or two things worth thinking about — regardless of whether we work together.
02
Customized advisory plan
Based on your channels, stage, and goals, I outline exactly where I'd focus and what I'd do. No generic playbook.
03
Ongoing advisory
Regular strategy calls, async support, and course corrections when the market shifts. A senior eComm brain on call — without the full-time salary.
Is this right for you?
A good fit
- D2C brand doing $5M–$50M in annual revenue
- Selling on Amazon, Shopify, or both
- US market, or planning to enter it
- Looking for senior strategy without a full-time hire
- Open to honest diagnosis, even when it's uncomfortable
Not a fit
- Pre-revenue or very early stage (under $1M)
- Looking for someone to run ads or manage campaigns day-to-day
- Offline-only brands with no eCommerce presence
If you're in the first group, a 30-minute call will tell you whether this makes sense. No pitch. No pressure.
Notes from the field.
What I'm seeing in eCommerce right now — from the brands I advise, the operators I meet, and the rooms I'm in. Straight from LinkedIn.
Let's figure out where your growth is stuck.
Book a free 30-minute call. I'll listen, diagnose, and give you something useful — whether or not we work together.